Honey, I shrunk the crisps

I used to think that the shrinking of crisp packets was a part of growing up; my hands getting bigger or something. However, the reality is far scarier than adolescence (but only just).
Finding a balance between increasing commodity prices and customer satisfaction is a tough task, and many companies are going through this right now. [...]

Michael Mascha on Today

I’d like to share with you an interesting video clip from a recent Today Show segment, which featured Michael Mascha being ‘interviewed’ by presenters Hoda Kotb and Kathie Lee Gifford.
Michael is publisher of the FineWaters website and author of a book called, unsurprisingly, Fine Waters. He’s what you would call a connoisseur of bottled water, [...]