Michael Mascha on Today

I’d like to share with you an interesting video clip from a recent Today Show segment, which featured Michael Mascha being ‘interviewed’ by presenters Hoda Kotb and Kathie Lee Gifford.

Michael is publisher of the FineWaters website and author of a book called, unsurprisingly, Fine Waters. He’s what you would call a connoisseur of bottled water, so it’s really no surprise that he should show up on one of TV’s most popular breakfast shows to promote his book.

However, Kotb and Lee Gifford had fewer serious ideas about how the segment should run, as you can see from the clip. I spoke briefly with my colleague Nayl D’Souza – editor of Water Innovation – about the presenters’ approach to the piece, and whether the water industry at large needs this sort of publicity.

What are your thoughts? Is the old adage of ‘any publicity is good publicity’ relevant in this case?