Pepsi White, the yogurt effect

I think it’s the word ‘yogurt’ that made the recent Pepsi White story on FoodBev.com such a popular piece. A brand known for its fizz rather than its dairy content is sure to pique people’s curiosity across the web.

It was nice to see it picked up by the Digg community as well as the Wall Street Journal, largely due to the ‘strange’ factor I suppose.

I found it on a Japanese news site and thought it was intlarge_Pepsi-White.jpgriguing enough to interest FoodBev.com users.

If you’re based in far-flung places such as Japan, please drop me a line if you see something new in your local supermarket. It could be the next big thing!

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