I’ve just come across another fine example of ‘keeping up with the times’, in line with Kraft’s embracing of Apple’s iPhone technology (as reported last December).
Now, the Starbucks iPhone app may not be new, as I’ve only just spotted it on YouTube, but it’s proof that social networking really does work as much for the food and beverage industry as it does for everybody else.
The Starbucks iPhone app enables you to pay for your coffee without having to stand in line, as well as other cool tricks. What I’m not sure of (as of writing) is whether it’s US-only. Can anyone tell me?
The Starbucks blurb says: “We love finding ways to serve you better. Like helping you enjoy your coffee even more. Or making your life a little easier. And with our two free new apps for the iPhone and iPod touch, we’ve managed to do both.”
If nothing else comes of this, it still demonstrates that Starbucks is managing to extend its social reach by utilising the likes of YouTube to appeal to its existing user base as well as new customers, and that’s never a bad thing.