I’ve booked a Christmas trip to London – an overnight stay – and aside from ice-skating, breakfast at Smiths of Smithfield and a visit to the Apple Store, I’m going to add a trip to Starbucks to my to-do list.
You think I’m a little desperate, right? I mean, there are so many things to see and do in London other than drop in on a simple coffee shop. Yet, I work in the food and beverage industry and there’s nothing that gets me excited more than innovation, whether it’s a new product, a new concept or a new way of thinking.
Starbucks has opened what can best be described as a ‘departure’ for the company in terms of branding. It’s still Starbucks, judging from the video, yet it’s more upmarket. I’m keen to take a look, especially as it’s clearly going for a more communal look and feel, which I’m a big fan of (check out that long table!).
I’m still a fan of Costa coffee, particularly its award-winning cappuccino, yet I’m willing to forego loyalty in this instance, even if it is for just one night in The Smoke.