However, the soft drink company has less to bare than Maradona (we think). Pepsi will sell its bottles with no labels for a week in Argentina if the country wins the football tournament.
The Advertising Age website has a picture of the bottle wearing just a slinky little number around its neck (often referred to as a ‘label’). According to a few England fans I bumped into recently, Maradona has worn many labels over the years, though none appropriate to mention in this article.
It’s a great marketing trick that works even if Argentina doesn’t win the World Cup. Talk about a safe bet.