Pepsi joins Maradona in going ‘naked’

Reports suggest that if football icon Diego Maradona sticks to his word by running through the streets of Buenos Aires naked if Argentina win the World Cup, Pepsi will do the same.

However, the soft drink company has less to bare than Maradona (we think). Pepsi will sell its bottles with no labels for a week in Argentina if the country wins the football tournament.

Pepsi 'naked' label
From AdAge

The Advertising Age website has a picture of the bottle wearing just a slinky little number around its neck (often referred to as a ‘label’). According to a few England fans I bumped into recently, Maradona has worn many labels over the years, though none appropriate to mention in this article.

It’s a great marketing trick that works even if Argentina doesn’t win the World Cup. Talk about a safe bet.