In 2011, when FoodBev.com was barely three years old, we won ‘Best Commercial Innovation’ in the Online Media Awards. Two years on and we find ourselves pitted against a strong list of contenders in the ‘Best Use of Social Media’ category. Our fellow nominees include Al Jazeera, Channel 4 News, Company, CNN, Sky News and The Times.
OK, we realise we may be a rank outsider, but stranger things have happened (Wigan won the FA Cup last week, for instance). And despite our efforts to be strong and competitive in our industry, we recognise that prizes are often the spoils of the familiar, and we wish our fellow nominees the best of luck in this regard.
Yet, we are strong and competitive, and we should embrace this as having been recognised by a respected judging panel. We are included on merit. Our efforts in social media have pushed us in the right direction as we strive to make FoodBev.com a valuable resource for people working in the trade, and as an interesting insight into the food and beverage industry for those who are simply curious.
We’re close to passing a million views on our Flickr channel, and have recently passed 300,000 views for our YouTube content. Our followers have increased steadily on Facebook, Pinterest, Twitter, Tumblr and Google+, and our FoodBev Network on LinkedIn is approaching a 12,000-strong membership.
We won’t rest on our laurels, because we see great value in making things easy for our readers. You can expect to see even more social activity as our business grows and develops.
I take great pleasure in having been nominated in the Online Media Awards, because it demonstrates that even B2B platforms have their moment in the sun. Wish us luck!