Looking ahead to the Beverage Innovation Awards at Drinktec 2013

With not long to go until the entry deadline for the Beverage Innovation Awards @ Drinktec, it’s a good time to look back at previous awards shows.

The first time we ran the Beverage Innovation Awards at Drinktec in Munich was in 2009, when Preshafruit took top honours with ‘Best overall concept’ and ‘Best new juice or juice drink’.

We interviewed Preshafood founder Andrew Gibb at the event, who went on to co-found Coldpress, a winner of the FoodBev.com Awards 2011.

 

2009 was also the year that saw Pepsi Natural (or Pepsi Raw) win the ‘Best adult or gourmet drink’ award, but the drink was eventually discontinued in many countries, including the US and the UK.

More successful in that category was finalist Hopper Soft Brew by The Juice Brewery, which has achieved solid growth since 2009, and has added new flavours to its range.

Since 2009, the Beverage Innovation Awards has been held atInterBev (2010), with functionaldrinks (2011), which we labelled the ‘BIFDAs’ the year after (2012).

Now that Drinktec has come around again (the event is held every four years), we’re looking forward to seeing a range of winners and finalists from the bustling beverages sector. If you haven’t entered yet, now’s the time to do it.

Advertisements