I love this video, as it’s a celebration of the success of the Every Can Counts recycling programme over the last year. The programme targeted more than 600,000 people at six major UK festivals, encouraging them to recycle on-site.
Every Can Counts had a presence at events across the UK, including V Festival (both sites), Leeds Festival, Global Gathering, Download and Latitude, communicating the recycling message and engaging festival goers with on-site activities such as DJs, games and competitions.
Carlsberg UK joined the Every Can Counts programme earlier this year as one of the main funding partners, and staff from the national retailer and brewer took part in this year’s recycling activity at Latitude and Leeds festivals.
Here’s to another great year of recycling cans, and in particular spreading a very important environmental message to a new generation.