The fun we have with vending machines

Coca-Cola has had fun with its vending machines over the past few years, boosting its ‘Open Happiness’ philosophy with the aptly titled Happiness Machine.

Coke's Hug Machine
Two girls attempt to hug Coke’s Hug Machine

The soft drinks company has published a blog that showcases the machine ‘dispensing happiness’ around the world, and I think this is my favourite clip.

Vending machines have come on in leaps and bounds as technology has improved, and as social media continues to influence how vending capitalises on the myriad marketing opportunities. This space can only get better and I’m looking forward to seeing what 2014 has in store for us.