Dunkin’ Brands engages with Liverpool fans to name special doughnut

I’m a football fan, so please indulge me for a few paragraphs. Dunkin Brands, which recently signed a multi-year sponsorship deal with Liverpool Football Club, has launched a mini competition.

The gist of it is that LFC fans are being asked to name a special doughnut that celebrates the sponsorship deal, which will be unveiled in July.

I have a few suggestions, and will resist the temptation to be cynical about the players consuming too many doughnuts from now till the end of the season.

A jelly filled doughnut could perhaps be a Jam Molby, as Jan Molby seemed blessed with the girth to match a confection habit during his tenure as a technically gifted midfielder in the 1980s. I might also suggest a Phil Babb doughnut, called a Babbling Glazed Ring perhaps, as he often left a gaping hole in defence.

My favourite would have to be a combination of two companies that operate under Dunkin’ Brands – Dunkin’ Donuts and Baskin-Robbins – the Baskin-Rodgers Cat with the Cream filled doughnut, as Liverpool Football Club may very well bask in the glory of fresh achievements under the tenure of arguably its best manager since Rafael Benitez left the club a few years ago.

“Liverpool Football Club is one of the most storied and successful clubs in England, with a tremendous following all throughout the world,” said Dunkin’ Brands’ John Costello. “As soccer’s popularity in the US continues to accelerate, we are excited to leverage our partnership with LFC in fun, innovative ways to continue to grow our brand awareness and enhance customer loyalty. Giving people the chance to name our first donut inspired by Liverpool Football Club is a unique and exciting initiative, and just one of a number of ways we hope to engage with Dunkin’ Donuts guests and soccer fans throughout the country through this partnership in the coming years.”

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