I interviewed entrepreneur James Shillcock this morning via Skype. He’s the founder of Vivid Drinks, and a nice guy to talk to, sharing plenty of useful insights into setting up your own drinks business.
He had that familiar matter-of-fact approach to explaining how a business is set up, as if we all share his entrepreneurial skills; a point of view from the perspective of someone unhindered by fear of failing, or simply sparked by something more creative and ambitious.
Here’s the full interview. Let me know what you think.