ActiVeman from Bio-Synergy

Interview with Daniel Herman from Bio-Synergy

I recorded a Skype interview with Daniel Herman from UK sports nutrition company Bio-Synergy this morning, and found out a lot more about the science that goes into producing functional drinks in order to stay competitive.

It’s a company known for products such as Skinny Water, Skinny Mousse, Beauty From Within, and its new range is called ActiVeman.

You can listen to the interview below, and I’d love to hear from you if you’re producing your own functional drinks, especially if you’ve been around long enough to have originally marketed to gym users rather than supermarket shoppers, and have had to adapt your product and/or marketing to reflect this.

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