Crowdfunding is such an amazing thing. It’s helping young entrepreneurs get started in their chosen field, and it’s helping established companies increase funding so that they can expand their horizons.
I had the pleasure of talking to the director of BerryWhite Organic Drinks this morning via Skype, who explained how his company’s use of Crowdcube is paying dividends in terms of planning for the future. BerryWhite will use the new investment to reach into the competitive US market, and will have new listings in Waitrose in the UK very soon.
The primary reason for using Crowdcube is to move the company’s product into PET (plastic) bottles, which Andrew says will be revealed at Sial in Paris in October.
You can hear the full interview right here.
Are you also finding success with crowdfunding? I’d love to hear from you, especially if you’re operating in the food and drink industry.