World Cup cans for Spain

Food and drink launches for the 2014 Fifa World Cup

It’s World Cup week again and my mailbox has been inundated over the past few months with all sorts of football-related food and drink content. I’ll share some with you.

Ben Davies, CEO and founder of VYPR, wrote a blog at the beginning of May, posing the question, ‘Will your limited edition product for the World Cup be a success?’.

Not long after, John Nevens from Bridgethorne offered some timely advice for brands looking to increase World Cup retail opportunities by targeting shoppers.

Rob Baker from Crimson & Co discussed the difficulties with the supply chain, taking into account the delays in construction of the various stadia, advising that ‘meticulous detail must be applied to any contingency plans in the event of failure within the supply chain’. Let’s hope the tournament passes without incident (other than a few extra-special goals that us mere mortals can only dream of).

I also saw a few interesting food and drink products that were themed around the 2014 Fifa World Cup, such as McDonald’s augmented reality packaging and various metal packaging from the likes of Ball and Rexam.

Check out this special Pinterest gallery of some of the more recent food and drink products to capitalise on the World Cup, and feel free to join in and add your own.

If you’re absolutely not interested in football, yet you feel that it was important to make sure you marketed your brand for this big occasion, I’d love to hear from you. Leave your comment below!

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