You may have been reading about Coca-Cola’s launch of Life in Great Britain today, but a very different success story has been ‘brewing’ for the past few years, and it’s a dog’s life.
Bowser Beer from 3 Busy Dogs has emerged as a popular pet product that has enjoyed strong US growth. It was created in 2008 by Jenny Brown in Seattle, and is an all-natural chicken or beef broth drink that contains malt barley (B vitamins) and glucosamine for joint health. The doggy drink doesn’t contain hops, which can be toxic to them.
Sales have tripled in the last three years, and just goes to show that there’s a market for everything. It’s packaged in lightweight, shatter-resistant 12oz PET bottles (of course it is) from Amcor Rigid Plastics, which mimic the shape and colour of standard beer bottles. They are one-sixth the weight of glass bottles, unbreakable, less wasteful and recyclable, according to Kerry Drewry, sales manager for spirits, wine and beer at Amcor.
Amcor’s stock PET line for beer is also available with the KHS Plasmax Silicon Oxide (SiOx) barrier coating that seals the container from the inside to protect the contents from oxidation.
Plasmax is an FDA-compliant, enhanced passive barrier for oxygen-sensitive products. This ultrathin (less than 100nm) material is transparent and recycle-friendly.
So, don’t enjoy the 2014 World Cup on your own. Pop open a Peroni and a Bowser Beer and settle in with man’s best friend.