I was pleased to read this week that Nestlé UK has launched a new campaign for confectionery brand Rolo, inspired by the chocolate’s original line, “Do you love anyone enough to give them your last Rolo?”.
I considered it as another one of those touchstone moments for forty-somethings until I read that the campaign ran for 22 years, which covers a few more people with my chocolatey sense of nostalgia than I originally thought.
There are five new videos that, according to Nestlé, explore ‘the tension between whether to eat your last Rolo or to share it with a loved one’, an issue I’ve grappled with for longer than you may care to tolerate.
Here’s the first video, inspired by one of my favourite films from last year, Gravity.
The next one seems inspired by the Tom Hanks film Castaway …
This rather more romantic clip, a departure from the film-inspired adverts so far, is a nice touch. I like it because it speaks to ordinary people who incorporated a piece of marketing into their lives and made it their own.
The woman in the next advert clearly has her priorities in order (and he needs a decent meal).
This final ad (my favourite because, at heart, I’m like a Rolo in a warm pocket) tugs at our emotions and rounds up what I think is a good, mixed set of commercials to push Rolo back into the minds of ever increasing chocolate-loving nations.