Crowdfunding is such an amazing thing. It’s helping young entrepreneurs get started in their chosen field, and it’s helping established companies increase funding so that they can expand their horizons.
I had the pleasure of talking to the director of BerryWhite Organic Drinks this morning via Skype, who explained how his company’s use of Crowdcube is paying dividends in terms of planning for the future. BerryWhite will use the new investment to reach into the competitive US market, and will have new listings in Waitrose in the UK very soon.
The primary reason for using Crowdcube is to move the company’s product into PET (plastic) bottles, which Andrew says will be revealed at Sial in Paris in October.
You can hear the full interview right here.
Are you also finding success with crowdfunding? I’d love to hear from you, especially if you’re operating in the food and drink industry.
I recorded a Skype interview with Daniel Herman from UK sports nutrition company Bio-Synergy this morning, and found out a lot more about the science that goes into producing functional drinks in order to stay competitive.
It’s a company known for products such as Skinny Water, Skinny Mousse, Beauty From Within, and its new range is called ActiVeman.
You can listen to the interview below, and I’d love to hear from you if you’re producing your own functional drinks, especially if you’ve been around long enough to have originally marketed to gym users rather than supermarket shoppers, and have had to adapt your product and/or marketing to reflect this.
I interviewed entrepreneur James Shillcock this morning via Skype. He’s the founder of Vivid Drinks, and a nice guy to talk to, sharing plenty of useful insights into setting up your own drinks business.
He had that familiar matter-of-fact approach to explaining how a business is set up, as if we all share his entrepreneurial skills; a point of view from the perspective of someone unhindered by fear of failing, or simply sparked by something more creative and ambitious.
I interviewed my colleagues Bill Bruce and Andreas Exarheas late last week and asked them about what this year’s Packaging Innovations show was like.
The gist of it is that the show was good, was well attended and had a few cool innovations to show off. Apparently, even the wifi access was decent, which is worth a headline in itself. (For those who don’t know, trade events are generally poor when it comes to providing communications for socially connected journalists.)
So, have a listen, and get in touch if you attended Packaging Innovations Birmingham 2014 and saw something amazing that we completely missed.
See also this big roundup blog, especially put together to provide an overview of the content we gathered from the event.