Tag Archives: video

Do you still love anyone enough to give them your last Rolo?

I was pleased to read this week that Nestlé UK has launched a new campaign for confectionery brand Rolo, inspired by the chocolate’s original line, “Do you love anyone enough to give them your last Rolo?”.

I considered it as another one of those touchstone moments for forty-somethings until I read that the campaign ran for 22 years, which covers a few more people with my chocolatey sense of nostalgia than I originally thought.

There are five new videos that, according to Nestlé, explore ‘the tension between whether to eat your last Rolo or to share it with a loved one’, an issue I’ve grappled with for longer than you may care to tolerate.

Here’s the first video, inspired by one of my favourite films from last year, Gravity.

The next one seems inspired by the Tom Hanks film Castaway …

This rather more romantic clip, a departure from the film-inspired adverts so far, is a nice touch. I like it because it speaks to ordinary people who incorporated a piece of marketing into their lives and made it their own.

The woman in the next advert clearly has her priorities in order (and he needs a decent meal).

This final ad (my favourite because, at heart, I’m like a Rolo in a warm pocket) tugs at our emotions and rounds up what I think is a good, mixed set of commercials to push Rolo back into the minds of ever increasing chocolate-loving nations.

A fennel-flavoured Speciality Fine Food Fair

I was looking forward to the Speciality & Fine Food Fair at Olympia in London this week, but didn’t expect to be so rushed off my feet! I met so many lovely people, small and large producers, and tasted some interesting products.

Among these was a popcorn by Ten Acre, a company usually known for its crisps. This popcorn was fennel and lemon flavoured, which took me right back to an Italian restaurant in New York and the amazing sausage I quite regularly enjoy when I go there. It was a fantastic flavour experience, void of any chemical aftertaste and overbearing personality. I loved it and only regret not taking a bag home.

I’ll post an interview with the charismatic CEO of Ten Acre, Tony Goodman, as soon as I get around to it. In the meantime, here are a couple of interviews I did in other parts of the great hall, such as Roy and Usha Verman from Dhaniya:

I also had a chat with Simon Bell from Donatantonio, who was launching 16 products in the Lupetta range of Italian ingredients.

I didn’t want to miss out on the Chocolate Fair, so wandered around taking photos and meeting lots of confectionery entrepreneurs, and even managed to catch the giant chocolate saxophone. Jean-Marie Dessard and Philippe Wall were responsible for bringing the 10ft tall chocolate saxophone to launch the exhibition, and it really is quite eye-catching.

It was nice to catch up with Jim Cregan from Jimmy’s Iced Coffee, whose beard was looking rather fine (as usual). He told me that there’s a new product on the way in the not-too-distant future, and I have no doubt that he’ll come up with a fun way to promote it. If you haven’t seen any of Jim’s videos yet, start here:

Finally (for now), here are a few photos from the event, with some from my colleague Claire Phoenix. The show’s organiser tells me that there have been a record number of exhibitor re-bookings for the 2015 Fair, which just goes to show how popular, vibrant and important this show is.

The vending machine with free Knacki Balls

If you have an immature sense of humour, now is the time to resist your instinctive urge to giggle while we contemplate a new marketing initiative in the vending sector.

We’re talking about Knacki Balls, a snack product from Herta (a Nestlé brand), and its new promotional video brought to life by creative directors Sebastien De Valck and Arnaud Pitz. Take a look …

 

Pitting your wits against retired Belgian footballer Leo Van der Elst looks like fun, and the video shows how much fun went into setting up this whole stunt. I’d love to see someone like Luiz Suarez do this one day (but take a lawyer with you, and some plasters).

As for the viral marketing something like this produces, even for a player many of us haven’t heard of, it’s just pure gold. And it still seems to have legs, despite there being many other examples of vending machine viral marketing over the last year or two, including Coke’s Hug Machine and the Strongbow Dark Fruit vending machine that was installed at one of the UK’s busiest train stations.

It’s been great watching the vending industry come on in leaps and bounds in terms of marketing itself, even if it’s still the big companies spending all the money.

Summer 2014 has provided ample opportunity to ride on the coattails of the World Cup with all sorts of football-related activity, and this has to be one of the more fun examples of how food and drink can capitalise on the broader socioeconomic zeitgeist.

Advocating good hydration with the Vittel Refresh Cap

The caps and closures market seems to be getting better and better, showcasing new and innovative designs all the time. The latest one to catch my eye a few days ago was the Vittel Refresh Cap.

This is a cap designed by Ogilvy Paris (Ogilvy & Mather) that reminds people to stay hydrated throughout the day. It’s a simple concept (as most great designs are): a tailor-made cap pops a flag every hour to gently remind us to drink water.

I like it. I’m an advocate of drinking water for good health, as hydration is the key to our fundamental well-being. The Vittel Refresh Cap is a wonderful way to help promote hydration and is a fine example of innovation in the drinks packaging industry.

Wouldn’t it be great if Nestlé Waters takes this to another level and utilises clever labelling technology to complement the new closure, such as health advice and hydration information via augmented reality. I think there are opportunities to challenge innovation in packaging technology by using it for public information, not just advertising.

An overview of Packaging Innovations Birmingham 2014

I’ve had a busy time lately putting content on FoodBev.com following Packaging Innovations Birmingham 2014, and this blog entry is a convenient place for you to see it all in one go.

Andreas Exarheas and Bill Bruce actually attended the event, and I caught up with them back in the office to talk to them about what they’d seen and what their thoughts were. The podcast for that interview is right here.

Andreas also wrote a blog about his first time at Packaging Innovations, while Bill conducted a few video interviews with some new faces and some more familiar to us, such as Stuart Kellock from Label Apeel.

In the following videos, Lucy Frankel from Vegware talks about procurement, sustainability and ‘eco packaging’, and how ‘clarity is key when it comes to compostable labels’.

Lars Liebscher from BASF talked to Bill about ecovio biodegradable plastic and the world’s first compostable coffee capsule. He also talked about the company’s association with Beanarella.

In this video, Nick Brewin from Silgan talks about the brand’s new microwaveable plastic can food container, and the unique manufacturing process that goes into making it.

Nathan Daniel from CS Labels discusses Color Logic technology, and provides a demonstration of the company’s augmented reality app using an iPad and a Madness Gladness beer poster.

Finally, we produced a modest gallery of photos, which you can find on our Flickr channel.

A roundup of Vending Paris 2014 interviews

My colleague Andreas recently made the short (ish) trip to France to attend Vending Paris 2014, which took place at Paris expo Porte de Versailles.

According to Andreas, it was one of those events that doesn’t cut the mustard when it comes to providing good press facilities for us journalists, despite us living in the digital age. Can you think of any event organiser who does this well? Let me know.

During the two days he was there, we managed to get a handful of short interviews with companies showcasing new technologies, including the Easymeal microwave vending machine and the machine with gesture recognition technology. Check out the videos below, or if you’d prefer to see what the event looked like, here’s a link to the Flickr channel.

The fun we have with vending machines

Coca-Cola has had fun with its vending machines over the past few years, boosting its ‘Open Happiness’ philosophy with the aptly titled Happiness Machine.

Coke's Hug Machine
Two girls attempt to hug Coke’s Hug Machine

The soft drinks company has published a blog that showcases the machine ‘dispensing happiness’ around the world, and I think this is my favourite clip.

Vending machines have come on in leaps and bounds as technology has improved, and as social media continues to influence how vending capitalises on the myriad marketing opportunities. This space can only get better and I’m looking forward to seeing what 2014 has in store for us.